F&I Management and Technology, Feb./March 2001, 22-24. - 2001 Premier F&I Dealer of the Year award recipient, Dave Conant of Norm Reeves Honda Superstore in Cerritos, CA explains how F&I is central to the dealership’s success and the important role SouthWest Dealer Services Training plays in training and hiring F&I personnel. Source: Bohon, C.D., “Norm Reeves Honda Does It Right,”